Does this sound like you?
You’re just starting out in business and are super excited to get started…
But there’s just one problem, you don’t have a logo or any form of brand identity, neither can you afford to pay a professional designer so early on.
You’d really love a chic, minimal looking brand to get you up and running, but you just don’t know where to start.
Fonts, colour palettes… it all feels like such a minefield and yet you know they’re so important.
Well what if I told you branding didn’t have to be so difficult?
And you could do it by yourself, to a professional standard, without a big investment. Oh and you’ll have fun along the way too!
That’s exactly why I designed Branding Made Easy; a step-by-step course on how to build your brand in a week.
No more trawling through blogs and videos for answers and tutorials, this course has it all in one place, in six simple modules, each broken down into three easy bite-size steps so you’ll never be left confused or wondering what to do next.
Branding Made Easy
A STEP BY STEP GUIDE ON HOW TO BUILD YOUR BRAND IN A WEEK
Here’s what you’ll learn:
Module 1: Brand Discovery
You’ll begin with an introduction to branding before laying your foundations and completing a full brand discovery exercise. This is where you’ll gain a clear understanding of your brand values, messaging, target audience, personality and ideas for your visual identity.
Module 2: Vision Boarding
Next, I’ll be teaching you my easy method for creating a strong and thorough brand vision board using Pinterest, that will get you feeling inspired and crystal clear on the visual communication of your brand.
Module 3: Colour Palette Essentials
In this module we’ll touch on the importance of colour psychology, learn about each brand season and the essentials of a colour palette, before you build your own. You’ll have the option of creating your own from scratch with step by step tutorials, or, simply choose one of my pre-made examples that I’ve designed especially for this course.
Module 4: Wordmark Logo Design
In this module you’ll learn about typography and the power of a simple wordmark (text based logo) and a submark (condensed version), before designing your own in Canva using your colour palette and chosen logo font (recommendations provided).
Module 5: Font Pairings
Here is where you’ll learn about font pairings, before putting together a brand font system (headings, subheadings, body) for your brand to use across all your different touch points like print-based marketing materials and your website. I’ve created a list of my favourite font pairing recommendations for you to choose from.
Module 6: Brand Style Guide
Finally, this is where you’ll pull everything together that you’ve learnt and add all your branding elements into a one-page brand style guide, using my easy-to-edit template in Canva.
Course Curriculum
Course details
The course includes life-time access to video demonstrations, my font recommendations and pre-made colour palettes suited to the wellness and beauty industry. You’ll also receive my Branding Workbook worth £15.
By the end of the course you will have:
- A much deeper understanding of your own brand and branding.
- A beautiful brand vision board on Pinterest to refer back to as your business develops.
- Your own brand colour palette to use across all your print and digital material.
- A chic, elegant and professional looking wordmark logo and submark.
- A font system to use across all your print and digital material, such as your business cards and website.
- A one-page brand style guide with your logos, image inspiration, fonts and colour codes for you to refer back to and keep using to ensure your branding remains consistent.
- Life-time access to the entire course and all of it’s content and updates.
Student feedback
“Branding Made Easy is exactly what it says on the tin; a step-by-step guide on how to build your brand in a week.
Jessica isn’t just giving you a short branding course, she’s equipping you with the skills to become a basic branding expert yourself, meaning you will know how to create a basic brand package yourself in the future should you wish to change your look and feel over time as your business develops.
It is genuinely a worthwhile investment which will serve to boost your business in more ways than one.”
— BETH JARMAN, LIFE COACH
This course is for you if:
- You’re just starting out with a relatively new business idea and need some basic branding to get you off the ground.
- You don’t have the budget (£1k+) for professional branding just yet.
- You have little to no experience in branding or design.
- You’re quite competent when using a laptop / computer. (Even better if you have experience using Canva.com, but not essential).
This course isn’t for you if:
- You already have a DIY brand and your business has been going well for a while - it may be time to invest in a branding package.
- You’re not confident with using a laptop or computer at all.
- You have the budget (£1k+) to invest in professional branding design.
- You know how to create a brand and don’t need a step-by-step walkthrough.
About me
I’m Jessica Munro and I design brands for wellness and beauty businesses.
I used to feel stuck working as an in-house graphic designer churning out designs for eight hours straight with little to no fulfilment, but because I had the skills and knowledge to set myself up with some simple branding and start marketing myself online, within six months I was able to leave and become a full-time business owner, doing what I love most - branding design.
My mission is to help other business owners and entrepreneurs to do the same, because life’s no fun when you’re not doing what you enjoy and so I want to make sure designing a brand is possible for everyone, not just designers or creatives.
With this course, I’ve mapped out the key steps I take during my professional branding packages and condensed them into six modules, each with three easy steps.
Course FAQ’s
Are there any additional costs?
It’s recommended that you purchase Canva Pro during the course, so that you can upload your branded fonts and colours to create your logo/s and brand style sheet, along with any other graphics (like social media posts), after you’ve completed the course. Canva Pro is priced at £10.99 per month or £8.99 if you pay annually. They do however offer a 30 day free trial which is more than enough time to complete the course in.
It’s also recommended that you buy a custom font for your logo from Creative Market (for around $15), to give your branding more of a unique look, however this isn’t compulsory and there are tonnes of free fonts available to download online.
Why do I need this course to help me DIY my branding? Isn’t picking colours and fonts etc. pretty straight forward?
It’s a common misconception that branding is simply just putting together a colour palette, font system and logo. However, there’s so much more thought that sits behind building an effective, purposeful and client-attracting brand and this course will explain this, whilst walking you through how to do so in easy manageable steps.
So many of our past students have commented that they didn’t realise how much went into branding until they took this course and now they feel like experts!
My schedule can be hectic and I’m not sure if I could complete it in a week, is this still the right course for me?
Yes, this course is designed to fit around anyones schedule and you can complete it in your own time.
On average people tend to complete it within 2 weeks around other commitments, however it can be completed in 1 week, or longer (3 weeks) depending on how much time you can give per week.
The videos are short and bite size and this is a flexible, self study course that you can do at your own pace.
Also don’t forget, you get lifetime access.